Content Marketing
Role of Content in Digital Marketing
Today, the internet is an integrated part of everyone’s life. It is essentially a medium of mass media. Frankly, there is hardly anything that cannot leverage the reach of the...
Why Quality Content Matters?
It Is Quality Rather Than Quantity That Matters. – Lucius Annaeus Seneca The advent of the internet has changed how businesses market their products to the target customer. The competitive...
Understanding Google Algorithms
What are Google Algorithms? With the growing popularity of Internet Marketing, Google Algorithm is the term we all have heard about. But before talking about Google Algorithm, let’s talk in...
Know How Content Marketing Benefits Small Businesses
A successful marketing campaign is the aim of any business that wants to expand and form a solid customer base. Without an effective marketing campaign, there is no chance of...
How to Use Content to Win at Online Reputation Management
It takes only a few hours for a bad customer experience to become famous online (go viral) and affect a brand’s image. What’s awful? The brand being ignorant or clueless...
Four Key Factors To Developing Content Marketing Strategy
“As advancement increases, so do the scope to use it in the business and companies,” – is a statement that is true for time immemorial. Having clear and concise strategies...
List of Content Marketing Tools Every Marketer Needs to Know
According to CM Institute, “Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience —...
5 Content Marketing Examples You Will Be Dazzled By
Getting customer attention has never been so difficult. As customers have increased options to choose from, today, brands cannot force them to see something that doesn’t interest them. If the...
5 Emerging Content Marketing Trends You Should be Following This Year
Investments in content marketing by various enterprises are increasing at an exponential rate. Stats from the Content Marketing Institute and marketing reports suggest that more than 60 per cent of...
Grow Your Website Traffic with Infographics
What are Infographics? Today infographics have become one of the most effective marketing tools to boost audience engagement. A human brain can grasp visual content 60,000 times quicker than text...
