Digital Marketing
Google Update! Deploy a Google Tag within Tag Manager
We know that reading the term ‘Google Update’ can lead to some serious levels of anxiety, especially at the rate at which Google has been rolling them out! But fear...
Getting Started with Google Ads: Account Creation Made Easy
Do you see ads whenever you search for a query on Google? If yes, then you must know about Google ads. Every second, Google answers billions of queries relentlessly, and...
The Art of Visual Communication: Understanding Creative Designing
We live in a world that is filled with constant visual stimuli. Here, every scroll, every click, and every glance is an invitation to a visual feast. Amid this, creative...
From Clicks to Cash: Driving High ROI with Digital Marketing
So, you know how everything's all fast-paced and connected nowadays? Well, that's where a digital marketing agency swoops in changing how businesses chat with their peeps and make that sweet...
The Complete Guide to B2C Digital Marketing Strategies
In the digital age, B2C (Business-to-Consumer) companies must have effective digital marketing strategies, including B2C content marketing, to connect with and engage their target audience. With a plethora of online...
The AdLift Social Media Calendar 2023
Did you know that there is a ‘eat Ice-cream for breakfast day?’ or a ‘stay under a blanket all day’ day? (Okay, we made that one up!) Quirky days aside,...
Tackling Search Spam with Google’s New Report Form
In an effort to improve the overall quality of search results, Google released its new spam report form. This updated spam report form is created to simplify the process of...
How AI Influencers are Changing the Marketing Landscape
Artificial Intelligence (AI) has revolutionised various industries, and the field of marketing is no exception. One of the latest trends in marketing is the emergence of AI influencers, virtual personalities...
The Future of Marketing: How AI is Changing the Game
Over the past few years, the field of marketing has experienced a remarkable shift due to advancements in Artificial Intelligence (AI) technology. The rise of AI-powered digital marketing has provided...
Digital Marketing and ORM: Tips for Removing Unwanted Google Reviews
In today's digital landscape, online reputation plays a crucial role in the success of businesses. Maintaining a positive online presence and understanding how to remove bad reviews from Google My...
